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6 Basic Steps to New Car Sales Success

Car sales have become an important part of consumer’s expenditure in the modern time, and also can give food reflection to the consumer’s confidence in economic future. As a car salesman, it is necessary to know well six basic steps to new car sales success. First, make a preparation. Second, take initiative to access to customers. Good skills can help you access to customers and bring you a good beginning in new car sales. In this step, it is necessary for you to know well the skills of accepting and visiting customers. Third, be quick and natural to enter sales theme. Seizing good time can help you attract customers and enter sales theme with interest beginning. Therefore, the chance for entering sales theme should be seized. Fourth, make investigations and consultation. The skills of investigation can help you know well the current conditions of customers, and a good asking can guide customer and you toward sales theme. At the same time, more information can be found through asking, and help you persuade your target customers. Fifth, give customers a detail description on new car. In this step, it is necessary to know well the characteristics, advantages, and special benefits of new car products. This needs you to have the skills to converting characteristics of new cars to consumer’s benefits. Sixth, know well the demonstration skill. A new car salesman needs to have a great number of basic skills to demonstrate car, shorten the sales process, and achieve the sales target.

50 thousand yuan car hard left and right choice of conflict can break out any day?

50 thousand yuan car hard left and right choice of conflict can break out any day?

text / Dandong Xiao Cheng

Made car hard. Made 50,000 yuan in the car more difficult. Made 50,000 yuan can be accepted by the public of the car even more difficult.

If 350 thousand yuan of sales 10,000 Audi month, 5 million, much less the car market space. Because Audi tens of thousands of consumers, can no longer defines a small minority. In the senior cars, mid-size car, compact car divided layers, the small cars are popular Food of Love What?

Nature has its own small car group. Low-income and younger consumers in the majority, there are popular consumer demand. This is a minority group in the general population.

Small cars satisfy consumer demand for this part of the population, need popular design.

But with the Audi design are similar to the popular will inevitably make a small car shame. And mid-size car and compact car similar to popular functions that the inevitable tendency of the homogenization. Blind pursuit of individual design, will deviate from the popular demand into sales end.

Is to please the thousands of people in the public side of the vehicle, or flying to a small minority character models? In the difficult choice of small car wandering.

Trend can be seen from the new car market, the smart choice for small cars after thinking through the wandering, often through part of the advantage to adapt to the general public, through another part of the advantages of publicity personality to attract a small audience. So there should not be overlooked in the market for small cars up complacent.

Dongfeng Peugeot 207, Long An Yuexiang Hatchback, Dongfeng Fengshen S40 Spark Aveo, the Huahua Chen FRV, the Great Wall Ling Ao, Li Wei Dongfeng Nissan, Mazda 2 and other models, very boldly broke through the confines of popular models, abandoned the “golden mean” that mid-size car killer, began to test the water on the publicity personality, while retaining a number of popular Sentiment.

Keep sensing the popular premise hesitate to individuality, this is a difficult step. And requires courage, but also need to grasp the market ahead of and shape the design and technical excellence model.

Assertive personality to make part of the car looks outstanding superior quality. “Sports”, “high quality” status, making them the courage to get rid of the open market by low-end cheap cliche to please consumers, intended to establish a new image and design through the full personalize high-end to meet the public taste, not only embodies the respect for the wishes of the public are also trying to realize the market leader and the led.

Gengrang car, famously designed by their personal appearance.

A single flower, the imitators followed. As a result, car market began to shape the design and positioning variety of models.

Facebook Zhang Yang domineering person is different, gentle and beautiful who has the modeling; full round who has the lovely, lovely with the extraordinary Smart; cross-border vehicle model in the multi-purpose, practical with them. The car was traveling on the road to attract eyeballs. In particular, some car unique style, sharp headlights impressive, aggressive people Never forget the first face. Chrome grille strip as sharp teeth, piercing headlamps Eagle Eye normal, so that the front give birth to a lively sense of the thick, see the front from the rear view mirror, feeling you are in with a fierce and gentle of animals as. Contrasts see harmony, personality is perfect, the car is defined as the pretty lively fashion.

High-quality personalized car finally landed in the 50,000 yuan to pursue the price base on mass consumption. Mass personalization will be wrapped tightly, not only highlights the individual, but also did not reject the general public, vehicle quality and product strength because of personality deeply rooted among the impressed.

Minority of individual needs to win the public the real reasons, not just the quality of the brand, but also needs development. Personalization features to meet the popular demand has become a unique advantage, and personal achievements more diversity, diversity in expanded models suitable for the market place, market-level models with the conquest of power and competitiveness in the enhanced As a highlight of a good car number, car make highly personalized welcome for the public and accepted the inevitable small cars favored.

These small cars have not personalized and popular opposition to, but the combination of the previous efforts, so both the car personality, but also common; both minority preference, but also most people demand. Many people can see their loved their requirements, set in a number of advantages, be welcomed, as lover, but also distinctive, vibrant. Not satisfied with the mass flow in the mediocre to moderate, does not reject the angular personality.
This hard to sell out of the stereotype of a good car.

So on the current market more than a few outright, from the inside of the new, stylish, beautiful, advanced, movement both look good, they will sell the liked the good car.

According to reports, many enterprises began car production plan extravagant. Small cars are more of a listed variety. Personalized, popular small car proper place, a small car practical young fashion has become a trend. In the context of high fuel consumption, small car break mid-size car, compact cars and mini trucks surrounded into the spring, just a matter of time.

(Sina Auto exclusive feature articles, copyright infringement reserved)

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Beijing auto show beautiful women how to steal the scene to see it! ! !

Beijing auto show beautiful women how to steal the scene to see it! ! !

Ha ha. Although the Beijing auto show is over for some time, but the show was spectacular scenes always makes me unforgettable! Of beautiful high number of vehicles, the most hard to forget or to a group of several FAW Hall E1 innocent Xiaopi Hai, recently seen in the jar find many of the TX side to share their stories about, really, They are really cute, innocent, look at me they recalled their childhood, and today have nothing else to think of a group of kids on their own in the show also took some photos to contribute a bit to share with you a good share Oh!

This scene is still reverberate inside my mind, a museum to see the progress of this group of children, really like them ah!

Oh, this little girl movie also drew a serious oh! Love her!

Oh, still a little shy Oh! But still very natural Ha!

It looks still quite talented woman of taste Oh! Oh, car painting is also very good!

Haha, worthy of a talented woman! Imagination is rich!

This little baby was so tiny and ah! Grow up must be a lady, right?

Clever eccentric guy, to see beautiful women steal the scene it! ! ! Get out of the way … …

Ha ha … … rush rush go, show the two sisters to the end of the beautiful will our sheets photo now! Auto show to meet you be considered a fate! After so we have money, we went to open it Senya S80! All the way Hurricane Oh! ! !
Ah, good good! S80 to slightly open Senya!
Ha ha ha ha!

Cheese have to see what these dolls are not the mind is not happy is gone! Open to these dolls wanted to laugh, baby is a treasure, baby is the hope of the motherland, the FAW had to admire the creative ah! The next show, or want to see the dolls have!
Ha ha … … to do with the baby car models are great Oh!

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Five strokes enemy own-brand price war could be shut out

Five strokes enemy own-brand price war could be shut out

Text / Dandong Xiao Cheng
Stock release, production capacity, price war approaching, the dealer kept silent, and helpless master. Low price is worried about its own brand cars price war will cost advantages of submerged, lower prices, and flesh, not price cuts. Can not pull sales. Price war before the war, its own brand in the price of hesitation, waiting the arrival of the crisis.
Price war on its own brand of course, huge. Each other keep the prices down, low-cost promotion, injury largest, independent brands bear the brunt.
Xiao Cheng believes that the price war, its own brand five strokes enemy, the price war could be turned away.
The first one: do anything, to wait at Plaza
Suitable model: the higher cost models.
Some own brand products, their cost has been high, and prices have been very low. At this point in the price retreat has been no turning back. Then stick the best. To Yi to be workers, not do anything, despite price cuts other people, I self-composure.
Such as Harvard, is itself the lowest prices on the market SUV, with its diesel engine of the economic advantages of the lowest fuel consumption to create Le reputation, outstanding cost performance advantage, and since listing, not only for 7 years was the sales champion of the Chinese SUV market, is recognized by the world, has exported more than 120 countries and regions, to keep the number of China’s auto exports, exports the first good results. In 2009, Harvard’s first European vehicle type approval by one stroke to create its own brand in China have unrestricted right to sell in the EU has set a precedent. According to the China Passenger Car Association statistics, from January to February this year, total domestic SUV sales reached 164,126, up 124%, of which more is Harvard ranked first in sales of 20,200. This is also an advantage Hafer in the joint brand in China’s SUV market three consecutive months aspirations to clinch the title again in the history of China’s independent brand car hit a miracle.
Such models can not cut prices.
The second measure: the media cheering, publicity advantage
Price inaction is necessary, but also high-profile publicity. Yi be the price on to workers, require the strong support of public opinion and propaganda. Through propaganda, publicity own-brand models, cost advantages, promote the value of low-cost advantage and high quality content, with home advantage and the momentum of public opinion to pressure on rivals over joint-venture brands, to consumers preconceived feeling, seize the media and word of mouth people high ground.
Many own brand models from the additional weight on the test, since the design problem. Roewe difficult road conditions, such as testing, testing, etc. Hover rally. This makes its own brand models withstood a severe test, its outstanding quality has also been demonstrated. Over the years, Harvard has also various types of domestic car race, with its superior performance, won numerous titles. Beginning in 2010, Harvard set off even more is the identity of car is known as “the brave paradise,” said the international level car events – the Dakar Rally has become the first participation in this event the world’s top car brand in China independently,
Achieved in the brand in the Dakar race 32-year history breakthrough. In the end, Harvard expectations, overcome various difficulties and road conditions, the harsh competition in the proof of its excellent quality,
Brand, quality, marketing channels, among others, to expand the promotion, transformation methods, to find the best entry point, so that the image quality and low price own brand enjoys popular support, to establish “cost the world the highest SUV” goals and efforts to synchronize information to form a climax after the momentum of public opinion. Thus, even without price cuts, sales of own brand cars based on the original, will have a very good sales.
The third measure: increase the allocation of high-quality first-class
Not only lower prices but also increase the allocation, first, the present model the price has broken through the bottom line, but rather that business to consumer contributions the greatest sincerity, the product close to the people, gives a sense of value and price pragmatic kind a sense of no effect on brand image, increase the attractiveness of the product.
Some models add some real configuration, such as parking sensor, electric sunroof, GPS navigation systems, etc., will improve product quality, enhance brand value and product value, increase product appeal. This initiative also sincere than the price cut, price cuts to consumers than the non-pragmatic and insecurity.
Fourth move: innovation marketing, experiential marketing
Changes in marketing ideas, new marketing methods to marketing approached the living, creative, enjoys popular support.

Hover on recently launched a creative new way of marketing, which is already very popular on the network, “HARP first Legends” event.

It is understood that the first legendary Harvard activities through a variety of network channels, actively promote the broad masses of users with their own unique perspective or experience, all with the Harvard-related novel, interesting stories, upload to the official of havallegend.gwm . com.cn or WAP site waplegend.gwm.cn
, Writing the first legend ordinary life, and friends to share you hear, see or personal experience with the Harvard story. In addition, the winners after the online voting, but also access to Harvard H3
SUV cars for free right to use the Hover car models such as 1 year and surprise prizes.

Such activities, participation, three-dimensional feeling, rich experience, participants often feel strong, consumers and products can be closer together. Marketing strength increased, sales of natural increase, which basically out of business dependence on the price war.

Fifth move: new car market, lowering prices
2009 hot automobile market pricing for the new car hit the chicken blood, new car prices on the rise. Currently, new car prices high. Shanghai Volkswagen SUV concept car on the way as much friends questioned the high price.

In today’s hair-trigger price war when the population, the trend of high priced new car brakes hard to brake against unemployment. As a self-branded cars, new car market is necessary to lower the price, to avoid the reservation price cut, free new car price cuts instead of focusing on one market to keep the price of stability, to maintain the brand image, the same time the cost advantage of publicity, marketing replaced with lower prices, with Product highlights outstanding high-value products and low prices. If you dare to own brands and joint ventures in this regard brand parted ways, its own brand models will be a price war and refrain.

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Audi BMW fight in the crown is still eyeing a new

Audi BMW fight in the crown is still eyeing a new

text / Dandong Xiao Cheng

Whether building exercise or pursuit of comfort, we need industry qualification and technical clout.

Advanced car including the senior vehicle market, where people can see the chase view is tracking Audi BMW on track, go hand in hand, but people can not see the situation more clearly, this is the Audi BMW chasing each other behind, as well as a car is in the Red Dust in the wind hit.

It is the new crown.

Stick to comfortable, prominent noble, independent, and another way, adhere to self, not other people’s footsteps, this is the new crown of temperament and character. It swept away the impetuous auto market and the market actually unprincipled accommodation with the movement of goods picked up the pace, but bring a breath of fresh air, the noble gas.

The new crown is a main sense of comfort and exclusive style. New car new configuration, the new market, a critical time not to go with the tide out a simple exercise, but still comfortable, exercise freely, and the cost advantage is obvious, for the industry to new eyes.

The new crown 2.5L, 3.0L price range is 32.68 ~ 499,800 yuan, while the Audi 2.4L price range is 43.15 ~ 533,300 yuan. The new crown at the same level of goods beyond the charm of a comprehensive model, the price is less than fully competitive products, the 3.0L model is the low price of a 4 million range, reflecting strong comprehensive strength and has the absolute advantage of the competition force.

The new crown was extended for China, drivers over 5m, beyond a lot with “L” of the peer model. Wheelbase lengthened 70mm, longer part of the total used in the rear, and result in more than one meter distance between front and rear, take the space beyond the higher-level models. It is with the highest level models, luxury cars than their competitors than 1.5 cm, head room is more comfortable.

Strong technical support to the new Crown Comfort honorable campaign freely.

The new Crown 3.0L with dual VVT-i V6 engine technology, both the maximum output power or maximum torque, higher than the luxury models in the direct 2.0T 4 and 2.4 V6. After re-tuning, the engine operating within the resistance decreased significantly improved durability, noise can be suppressed, further environmental effects, unprecedented smooth and quiet. The V6 engine with 6AT perfect combination of low light step on the gas when you can get a strong driving force to accelerate the sustainable and stable, good linearity, high speeds further momentum, regardless of starting or running speed, performance was higher than the equivalent models.

After the drive has unique handling stability and ride comfort, in the start when accelerating or climbing, traction and lead precursor, compared with the level of model has obvious advantages. It weight division even longer tire life. Such as vehicle stability with VDIM technology prone to post-drive “drift” of the issue is effectively resolved.

Adaptive Variable Suspension with AVS, according to road conditions automatically adjusts shock absorber damping rate in cornering will not produce significant roll. Priority to protect the normal mode of comfort, you can manually switch to sport mode, so hang “hardened” to enhance driving pleasure. The EPS speed-sensitive electronic power steering system, with the uphill edge auxiliary systems to manage those more fun to drive.

VDIM Vehicle Dynamics Integrated Management System is the world’s highest level of active safety systems, a higher level than ESP8.0, it makes the vehicle’s handling, stability and security also have increased dramatically. VDIM’s role has been validated in LEXUS, the driver simply can not feel the presence of sideslip, drift phenomenon was almost eliminated. Its unique pre-crash safety systems and adaptive radar cruise control ACC combined, will be a high-speed mode to minimize the possibility of accidents and create a more relaxed, more intelligent and unique driving pleasure. Other models only with the same level of popularity of the Cruise Control is now a cruising state will end brakes, press the resume button or re-set will continue to cruise, in convenience, technology and safety feeling much better ACC .

Has front active head restraints, reverse video-assisted, ISOFIX child chair is equipped with fixed installations and other advantages, security, protection of disdain at the same level. The whole system comes standard with 10 SRS air bag, including knee airbags, while the other models with the level of only 8 airbags.

Into a number of advanced technology, science, technology being improved significantly,
VDIM Vehicle Dynamics Integrated Management system, ACC intelligent radar cruise control system, pre-crash safety systems, such as high-tech touch-screen high-definition configuration is better than other models the same level.

Department-wide standard Intelligent Key with a button start system, AFS headlamps with intelligent switch system, beyond the wave intrusion sensors, other competitors only at a higher level models have similar features.

More equipment, there are many unique technology Toyota can say only this one world, such as VDIM and VGRS.

Through this series of active safety equipment, the new crown to create high-end luxury cars, worth entrusted, to control who assured control. Comfortable with all the intelligence, so that a pile of iron and steel material into a spirit, has a brain, a breathing, living pilots partner.

This is the premise of the stability of handling comfort. This is a sport ruled out paranoid comfort.

Outset of the pursuit of comfort, showing a new confidence and courage crown. Perhaps the surprise choice of the new crown is correct.
It reached the other end of the pursuit of sport.

It and the Audi are two high-end, both directions, the two qualities, two pursuit Kaleidoscopic. Only the pursuit of a new crown for the sport even more performance comfort.

Osamu Shimomura of the car designer made no secret of its purpose. He said the exercise to the Reiz and let the new crown is more comfortable.

This is a bold and wise firm will be the new crown is defined as the pursuit of refined, intellectual, senior, distinguished luxury cars, defined as successful the ideal car should be some truth.

Because the surging wave of sport, the pursuit of major vehicle movement control, bound to the market from one extreme to another, so the market niche there, interrupted models emerged, a sense of comfort with sports car is running out, is like the pure sense of control of vehicle control is running out, as many customers lost ideal. Just then, the new crown there, and perhaps play into the hands center customers.

After listing the new crown, won several prestigious awards, breaking 5,000 orders within two weeks to verify the recognition of new car consumers.

Mantis, cicada, oriole behind. The new crown is Nazhi oriole. You to exercise it, I still have to comfort. The new crown is the insistence of being ignored, was shaken the sport comfort.

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